Services
Arts & Culture, Nonprofit Arts Services
Client
The Field
Location
Taiwan, Japan
Year
2020
(1)
This project reimagines The Field, a nonprofit arts organization, through a modern web and mobile experience that supports artists in fundraising, discovery, and professional growth. The design focuses on clearly communicating The Field’s mission while making complex services—such as fiscal sponsorship, campaigns, and donations—easy to understand and use. The scope includes a responsive website concept and a mobile donation flow, designed to feel human, inspiring, and trustworthy.
(2)
Communicating a broad mission: The Field serves many types of artists and offers multiple services, which risks overwhelming first-time visitors.
Balancing inspiration and clarity: The platform must feel artistic and emotional while still being structured and informative.
Complex donation flow: Fundraising and recurring donations involve multiple steps that need to remain simple, transparent, and frictionless, especially on mobile.
Consistent experience across devices: Ensuring visual hierarchy and usability remain strong from desktop to mobile.
(3)
Clear visual hierarchy: Strong typography, generous spacing, and focused hero messaging help users quickly understand the mission and value proposition.
Modular content structure: Services, artist categories, and discovery sections are broken into clear, scannable modules to reduce cognitive load.
Artist-first storytelling: Real artist imagery and campaign highlights reinforce trust and emotional connection.
Streamlined donation flow: A step-by-step mobile experience guides users from campaign discovery to payment confirmation with minimal friction.
Consistent design system: A calm, modern color palette and reusable UI components ensure cohesion across web and mobile while supporting future scalability.
(4)
The redesign transformed The Field's digital presence into a clear, human, and inspiring experience — making nonprofit services easy to navigate and emotionally resonant.
Simplified information architecture reduced cognitive load for first-time visitors
Mobile-first donation flow cut friction from discovery to payment confirmation
A consistent design system ensured visual cohesion across web and mobile
